Frida Giannini
AGE: 34
OCCUPATION: Gucci creative director
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: She made her name by putting out some of the hottest fashion accessories on the market for her brand. Following Tom Ford's wildly successful act can't be easy, but at least Giannini isn't trying to repeat it.
CON: Some critics suspect she's still unsure of herself.